November 10, 2012

Breader Believe It!

love bread - glorious, fresh, steaming hearty bread!  Apart from being my indulgence, bread is also an important part of slavic culture.  Traditionally, guests were greeted with a round loaf of braided dough and salt, and this "kalach" bread is a symbol of luck and prosperity, and served at various ritual meals.

Karavay, another traditional bread predominantly made for weddings, gave the name to an artisan bakery that is serving up traditional Russian and Eastern European delights in style!

Karavay was established a year ago in London England, and bakes products the traditional way, using authentic Russian and Eastern European ingredients.

What excites me just as much as the loaves, buns and pies, is how beautifully ico design developed an aesthetic that is contemporary but clearly reflects the heritage and tradition of Eastern Europe.

"Red, the national colour of Russia, was chosen as the brand colour and both the illuminated letter used for the ‘K’ logo and the pattern created to embellish marketing materials were inspired by Slavic artwork...

...A strong emphasis on the use of natural materials is evident throughout the store — from brown paper carrier bags, to linen staff aprons and handwritten price tags, all chosen to complement the honest ingredients used by the bakery. ico worked with architects 31/44 to develop a warm and welcoming interior, perfectly echoing the brand values. The open plan shop seeks to create a market experience — wooden crates and wicker baskets feature as part of the d├ęcor, allowing the customer to chose from an array of openly displayed breads." - Josie Price via Identity Designed

I hope to one day visit this place that combines three of my great loves - design, Russian tradition, and bread - but for now, I will have to make do with Cobs.  Mmmm, cranberry-custard danish...

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